On May 13th, this webinar in our COVID-19 Business Readiness series focused on “Constructing Strong Messages on Social and Email Platforms”, hosted by Amy Newman, Senior Lecturer and Director, Grand Challenges @Dyson, at the Cornell SC Johnson College of Business; Paula Tarallo, President & CEO, East Shore Marketing; and Chirag Saluja, Digital Analytics Manager, East Shore Marketing.
Amy, Paula, and Chirag analyzed recent messages from Tompkins County organizations to share best practices for writing and designing communications. Covering the following strategies:
-Balancing information-sharing and empathy
-Using an appropriate tone and organizational strategy
-Choosing the best medium for your messages
-Tracking engagement via social and email channels
The format of the webinar was a 30-minute presentation of information followed by a 30-minute Q&A.